May 3rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
End2End has launched its Smart Pricing solution with Optimus in Portugal. Smart Pricing is a flexible pricing solution that makes it possible for Operators to offer consumers a variety of billing options besides buying mobile games.
Through this solution, it was possible for Optimus to launch the Rent-a-Game concept which is new for the market.
Nuno Lopes Gama, head of Mobile Internet, Data and Application Services, of Optimus said: “We are very pleased with the launch of End2End’s Smart Pricing service in Portugal, which allowed us to offer our customers the Rent-a-Game option. It helps us to better target new segments in our subscriber base, consumers that we have not been able to reach before without cannibalising on the sales to our premium gamers.”
“Smart Pricing is a powerful retail tool, especially towards price sensitive market segments and prepaid subscribers where we normally see a high degree of failed purchases due to insufficient account balance”, says Sven H
