Free Soccer Game at Domino’s

June 13th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

Hotsms
Dutch Pizza Chain Domino’s Pizza has started a promotional campaign
where consumers can download a free mobile game which offers them ad’s
and discount coupons.

For this promotion, Domino’s Pizza is cooperating with HotSMS, the Dutch mobile community from Buongiorno. During the European Championship Football, consumers can download the fame for free. After the first half of the match, they are awarded a discount coupon for their next Pizza order.

When starting the game, players must provide their age and sex. The next time the game boots up, the advertisements will be tailored to their interest.

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