October 15th, 2007 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »
In order to inform consumers about Nissans newest car, the Nissan Rogue, Nissan will push a lot of free mobile content toward consumers consisting of wallpapers and a Nissan branded mobile game.
The system is quick and simple as consumers only have to enter their mobile phone number into the banners that will be displayed on many websites. After that they receive a link via SMS and can start consuming the free mobile content offering.
"While the mobile medium is a perfect fit for the Nissan Rogue brand, we knew that we had to make it easy for consumers to discover and ultimately acquire the Rogue mobile content. We achieve this by combining the broad reach of the online medium with the simplicity of our new ‘Online2Mobile’ rich media ad units." said Robert Brown, Senior Manager of Interactive Marketing at Nissan North America.
Congratulations
Your first AWS Elastic Beanstalk Node.js application is now running on your own dedicated environment in the AWS Cloud
This environment is launched with Elastic Beanstalk Node.js Platform
What’s Next?
- AWS Elastic Beanstalk overview
- AWS Elastic Beanstalk concepts
- Deploy an Express Application to AWS Elastic Beanstalk
- Deploy an Express Application with Amazon ElastiCache to AWS Elastic Beanstalk
- Deploy a Geddy Application with Amazon ElastiCache to AWS Elastic Beanstalk
- Customizing and Configuring a Node.js Container
- Working with Logs
I think Nissan has been doing some interesting things with the Rogue campaign. The Maze Master videos transitioned well into their commercial (you can see the full set of videos here: http://youtube.com/profile?user=TheMazeMaster)
and I can see how the mobile games would be a neat next step!
Thanks for the mention!
Check out the mobile game if you like…
To download the game Text Rogue5 to 725-79 (US only)
Supported carriers: AT&T/Cingular, T-Mobile and Sprint.