July 22nd, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »
In times like these, the executives who run Nokia talk up a uniquely Finnish quality called sisu. “The translation would be ‘guts,’ ” says Jorma Ollila, CEO of Nokia, the world’s most prolific cell phone maker, in an interview at company headquarters here. “But it’s also endurance. There is a long-term element to it. You overcome all obstacles. You need quite a lot of sisu to survive in this climate.” More …
