December 13th, 2006 by Arjan Olsder Posted in Brand Licensing | 1 Comment »
Digital Chocolate and HBO inked down a licensing deal to bring The Sopranos into the world of mobile gaming. For the US, “The Sopranos Bada Bing!” will exclusively launch on Cingular, but in Europe we hope to see it pop up in many more places. The game will be set up to lure the viewer into an interactive experience with all known characters from the cast.
Tags: digital chocolate hbo the sopranos
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wow. isn’t this the same Trip Hawkins who said that doing brands on mobile is a huge waste of time and money? and that original content is so important to make this new creative medium flourish?