January 20th, 2010 by Arjan Olsder Posted in Marketing Strategies | 2 Comments »
In a new attempt to win the hearts of the operators, Glu has started to include content/platform managers of several big channels in their latest ‘Crime Files’ games.
With this tactic, Glu creates a new level of involvement of the operators as the persons responsible for selecting the right quality are becoming stars in the products they sell.
Thanks Stu for the find.
Tags: Channels . Crime . Glu . Involvement . Operators
Permalink: https://olsder.com/glu-involves-operators-in-crime/
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Oh dear…
did they run out of marketing money or do they sell it as branded content