October 19th, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
In an effort to promote their new Hip-Hop All Stars game on the iPhone, I-Play has setup a new viral campaign based on Twitter that will allow consumers to score a free MP3 file.
The MP3 offered is a track from Kid Cudi, a well known artist that also stars in the promo video of the iPhone game. Consumers will receive the download link as soon as they re-tweet a message on the dedicated micro-site.
Tags: Free MP3 . Game . Hip Hop All Stars . I-play . iPhone . iPlay . Promotion
Permalink: https://olsder.com/i-play-launches-viral-twittermp3-campaign/
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