December 23rd, 2009 by Arjan Olsder Posted in Analysis & Editorial, Platforms: iOS | No Comments »
IFAW, an organization that fights cruelty to animals, has launched an funapp to raise money for its cause. The game has been created by Amsterdam based developer Sharewire.
In the app/game, consumers can use the camera to transform humans into an animal like a rhino or buffalo. By creating an app with a fun factor, the organization hopes it is easier for consumers to donate by purchasing the app.
Tags: App . Apple . AppStore . Fundraising . Game . IFAW . Sales . Sharewire
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